Meta-Horror Madness with “The Return” Trailer

LVCRFT’s third album, The Return, arrived with a trailer that’s anything but ordinary. Directed by Chris Moral and Ryan Rossiter, the video is a layered descent into hysteria—blending horror, satire, and music video mayhem into one gloriously twisted package.

At first glance, it plays like a classic horror trailer. But quickly, it spirals into a trailer within a trailer, revealing three partial music videos: “Paranoid,” “Soul Sucker,” and “Bump in the Night.” Each segment teases the album’s sonic palette—equal parts spooky, slick, and unhinged.

Adding to the chaos are two faux commercials: one for “Blood B-Gone,” a disturbingly cheerful blood-cleaning product, and another for “Killer Knife Infomercial,” a parody of over-the-top kitchen utensil ads. These satirical interludes deepen the trailer’s meta-commentary, poking fun at horror tropes and late-night infomercials alike.

The result? A trailer that’s not just a preview—it’s an experience. A layered, self-aware, and delightfully deranged introduction to The Return that set the tone for one of LVCRFT’s most acclaimed albums.