Summerween: Halloween Comes Early!

…and It’s Watermelon-Flavored!

Who says Halloween has to wait until October 31st? A new tradition is taking root in the sticky heat of summer—Summerween—and it’s bringing all the spooky fun months ahead of schedule. Think trick-or-treating in flip-flops, haunted BBQs, and instead of carving pumpkins, you’re slicing jack-o-lantern faces into juicy watermelons.

Born from internet culture and fueled by a universal craving for spooky season, Summerween is the ultimate mashup: sun-soaked horror, horror movies under the stars, popsicles shaped like skulls, and backyard dance parties where Frankenstein is the guest of honor.

And what’s the perfect soundtrack to this sweaty, spine-tingling celebration? LVCRFT, of course. Known as the masterminds behind the modern Halloween music movement, LVCRFT’s catalog of spooky bangers (like the now-iconic “Skeleton Sam”) sets the mood like no other. Their creepy, campy, and catchy tunes turn any Summerween gathering into a ghoulish dance-a-thon.

So whether you’re hosting a poolside séance or crafting DIY ghost lanterns from coconut shells, throw on some LVCRFT and let the spirit of Halloween haunt your summer. Because who wants to wait for fall when you can celebrate fright now?

🎃☀️ 🍉💀 🕶️👻
Happy Summerween!

P.S. Can’t wait for October? Us neither. That’s why we made the HALLOWEEN 24-7 SLAYLIST — a nonstop stream of spooky bops, creepy bangers, and eerie earworms to haunt your summer and beyond. 🎃💀🍉
👉 Listen now on Spotify